New Ground Coffee

New Ground Coffee is a B Corp-certified roastery based in Oxford with a social mission built into its business model: the company creates employment and training opportunities for people leaving prison, working across the UK through its NewGround Foundation. This is not a peripheral initiative; it is the stated purpose the business was built around. The roastery operates out of a workshop in Oxford (OX3 7BU) and runs a flagship coffee shop there. On the environmental side, they are certified carbon neutral and use a Loring roaster, which the company states delivers up to 80% fuel savings compared to conventional equipment. Their coffee packaging is fully recyclable. They sell online, run subscriptions and serve wholesale customers.

Their fresh crops