Decaf Mexico

Description Finca Nueva Linda: Mountain Water Decaf – Mexico Finca Nueva Linda began its life as a coffee farm in 1973. Founded by current owner Octavio Moguel Farrera, the farm occupies 638 hectares of extraordinary coffee growing land in a deep forest right next to Chiapas, Mexico’s El Triunfo Biosphere Reserve. This zone – the Cuxtepeques Valley – is renowned for its coffee, and Finca Nueva Linda successfully lives up to this reputation, having won several internal Mexican quality contests and even placing 4 th at the 2012 Mexico Cup of Excellence competition. Don Octavio has spent almost all his life working in coffee and is, according to many who know him, “the last of his kind.” He started as a driver working in a nearby coffee farm, and it is here that his love for coffee arose. His first goal was to purchase a little land of his own where he could start growing coffee. With hard work and diligent savings, he succeeded in purchasing a good piece of land of reasonable size – Nueva Linda. The farm’s name was given to it by the previous owner, who had purchased the land in 1909, but who had only visited the land once – just long enough to name it. As Don Octavio worked the land, establishing plots of coffee trees, he slowly began to acquire more and more of the land surrounding his initial purchase, eventually reaching the farm’s current size. Today, Finca Nueva Linda occupies 638 hectares, 142 of which are given over to coffee production. Don Octavio produces only coffee here, despite only cultivating 22% of the land. He takes being part of El Triunfo Biosphere Reserve as a significant responsibility and has placed 496 hectares under “voluntary conservation of estates”. It is important to note that this conservation effort is entirely voluntary, as there is no document or law that requires this from farm owners in the area. The farm is currently managed by Juan José Moguel Orantes, who oversees all aspects of processing and cultivation these days. With Juan José’s help, Don Octavio has actively experimented with lot separation, processing and drying as a means of discovering the full potential of his coffee. Together, they have even built a brand new greenhouse for shade drying – one of the first of its kind in the area. Thanks to good management, excellent farm practices and care of the trees and soil, the Nueva Linda team aims to produce even more coffee in coming years – increasing productivity without reducing quality. They have been very careful